The Business Case is a critical document to validate concepts, innovation, and viability of the investment plans and often forms the main input into Board of Directors, Venture Capitalists, Merchant Banks and other investment organisations.
Having identified a potential new product or service to address a market requirement, the "business case" highlights how to exploit opportunities and obtain prioritisation of resource allocation. We can assist in the preparation of business cases, our consultants can help define and describe the market sectors, support calculation of size and potential growth and highlight high success areas. In essence, our Business Case Preparation service helps validate the business proposition.
Situation Analysis of the market sector
We have an established pedigree and can draw on decades of knowledge and experience. We can provide up-to-date situation analysis of the sector coupled with potential indicative returns
Forecasting supply and demand
Forecasting the supply and demand for services is highly complex. Changes in technology, regulation, and the market dynamics require sophisticated analysis and modelling tools to derive meaningful conclusions. We have developed modelling tools that can be applied to facilitate meaningful evaluation of potential strategies and related financial risks.
Marketing and distribution strategies
Considerations regarding accessing potential customers, direct marketing, communicating the benefits of the proposed new products and/or services must all be addressed as part of the business case. Customer loyalty and churn minimisation strategies can be built in to the business case. Capacity / demand planning must also be explored as should impact of interruption in supply.
Capital and financial review
The business case results will be required as an input to investment discussions and will need to include the costs of setting up the company or service, the risks involved and the potential profit and loss. The summary will also therefore include revenues, cash and investment forecasts, and rates of return on the investment.
Features
- Identification of potential markets
- Detailed review of the market environment
- Evaluation of marketing and distribution strategies
- Analysis of capital and financial resources required to support the business strategy
- Analysis of Risks
Benefits
- Supports accurate business planning
- Validates selection and prioritisation of potentially lucrative market segments.
- Ensures company assets are deployed to attract optimal returns
- Highlights forthcoming changes in business environment
- Helps ensure business and infrastructure plan is future proof
Example Deliverables
The example deliverables listed below are intended as a guide, through detailed analysis of your particular requirements we will develop tailored consultancy package. The Business Case exercise may include the following:-
- Review of the market sector
- A detailed description of the services to be sold
- A forecast of the supply and demand of these services
- The marketing and distribution strategies
- A summary of the capital involved and the finances
- An analysis of the risks involved
